These awards recognize for outstanding performance by Krishi Vigyan Kendra at national level & zonal level and provide incentives for outstanding KVK performance, promote a sense of institutional pride in KVK for developing models of extension education and technology application. For competition at national level, there is one award having prize money of ₹ 3.00 lakh +₹ `3.00 lakh for infrastructural development + ₹ 1.00 lakh for sharing among staff + ₹ 5.00 lakh for overseas training of Programme Coordinator.
At zonal level there are a total of eight awards: one for each zone of KVKs. Each award consists of ₹ 1.00 lakh + ₹ 2.00 lakh for infrastructural development + ₹ 1.00 lakh for sharing among staff + ₹ 1.00 lakh for training in an Indian Institute for Programme Coordinators.